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realtor · Schedule C, Line 8

Can realtors deduct marketing and advertising expenses?

Short answer
Yes.

All marketing and advertising costs to promote your real estate business are 100% deductible.

IRS requirements

  • Directly related to real estate business
  • Keep invoices and receipts

How to calculate

Sum all marketing spend including digital ads, print, signage, and promotional materials.

Common mistakes

  • Forgetting Zillow or Realtor.com subscription fees
  • Missing printing costs for flyers and brochures

FAQ

Related deductions

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